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According to a recent study published by the National Sleep Foundation, sleep-deprived drivers are the cause of 6,400 deaths and 50,000 serious injuries annually on U.S. roads.

Every day 9 people in the USA die because of distracted driving.

What is a vehicle’s total stopping distance?
The total stopping distance of a vehicle is made up of 4 components. The human perception time; is how long the driver takes to see the hazard, and the brain realize it is a hazard requiring an immediate reaction. This perception time can be as long as ¼ to ½ a second.


“I didn’t see them until it was too late!” This phrase often appears in the statements of drivers involved in a nighttime impact, especially when pedestrians are involved.

In a study of pedestrian accident reports by the Indiana Department of Motor Vehicles, 87% of drivers who struck a pedestrian at night claimed they could not see the pedestrian. In the daytime, this dropped to 11.8%.

For a driver, the pedestrian at night often represents a dark target viewed against a dark background – an inherently difficult hazard to detect.

Driver’s (and pedestrians) over-estimate visibility, the result we end up over driving headlights and pedestrians don’t move to the side of the road quick enough.